Think Tank // » Branding

My Alphapets: Branding

admin — Sun, 18 Jul 2010 03:34:01 +0000

My Alphapets is a business venture I am launching this year. Combining the love for my children and typography makes this project very special and exciting for me. With a little daughter of my own and a son on his way, I started My Alphapets as a birth announcement for my newest who will be with us this year. It didn’t take long before my daughter wanted one too.

Armed only with the letters of their names I began creating these unique characters. My Alphapets are inspired by the letterforms so the end result is always a surprise.

At myalphapets.com our customers will have the luxury of commissioning these characters for their children or all members of their family. We will sell Onesies, birth announcements, t-shirts, framed characters and more. In the meantime if you are interested in purchasing an Alphapet for you or your child please contact me at Info@myalphapets.com. For a peek at our other characters please visit us on facebook.

Thank you! :0)

Youth Entrepreneurship and Sustainability: Branding

admin — Sat, 17 Jul 2010 23:36:19 +0000

The YES Campaign was launched by 1600 delegates from 120 countries at the Alexandria Youth Employment Summit, in Egypt on September 11, 2002. The Alexandria Summit was hosted by the Arab Republic of Egypt and was co-chaired by H.E. Mrs. Suzanne Mubarak, First Lady of Egypt and Hon. William J. Clinton, the 42nd President of the United States.

Ninety Nine Restaurants: Branding, Mobile, Web

admin — Sat, 17 Jul 2010 14:39:20 +0000

Art direction and rebranding of the Ninety Nine Restaurants.

Agency: Allen & Gerritsen a-g.com

Interactive Designers: Matt Kiley, Charlie Guerrero

Launch Site

Chatham, MA 2012 Tricentennial Celebration: Branding

admin — Sat, 17 Jul 2010 14:38:59 +0000

Boys & Girls Club Woburn: Branding, Web, Advertising, Merchandise, Pro Bono

admin — Fri, 29 Jan 2010 02:09:30 +0000

The Boys and Girls Club of Woburn approached Allen & Gerritsen to create a strong visual identity that would give them a presence in local communities. We created a campaign that gave the club a voice from the perspective of their members. The challenge was in designing a system that the club members could own and continue to execute themselves.

Copywriter: Adam Cote

Agency: Allen & Gerritsen a-g.com

Launch Site

Charlie Baker 2010 Campaign: Branding

admin — Sun, 06 Dec 2009 01:11:39 +0000

While working as an art director at Allen & Gerritsen I was tasked with developing a branding campaign for the Massachusetts gubernatorial race.

Agency: Allen & Gerritsen a-g.com

Bodyco: Branding, Logo, Identity, Merchandise, Advertising, Web, Interior Design

admin — Mon, 23 Nov 2009 16:00:50 +0000

No time, no budget, no way! Ok, this time I made an exception.
Bodyco had very little to spend and needed a brand their clients would believe in.
Over the course of a month and many long sleepless nights, bodyco was born.

The community is taking notice. Only six months after opening, Bodyco was voted “Best Health Club” by readers of North Shore Magazine.

Agency: Allen & Gerritsen a-g.com

Copywriters: Catherine Sheehan, George Koukkos, Adam Cote

Locker Room: Before

Locker Room: After

Main Gym: Before

Main Gym: After

Main Gym: Before

Main Gym: After

Protected: Zildjian: Branding, Logo

admin — Sun, 22 Nov 2009 15:25:43 +0000

Best Buddies: Branding, Logo, Advertising, Promotion

admin — Sat, 21 Nov 2009 12:44:56 +0000

Best Buddies is a nonprofit organization dedicated to establishing a global volunteer movement that creates opportunities for one-to-one friendships, integrated employment and leadership development for people with intellectual and developmental disabilities.

The Best Buddies organization teamed up with Lucky Strike Lanes to solicit donations in support of their cause. The assignment was to create a provocative campaign with the title “How Big are Your Balls?” Reaching a target market appropriate for Lucky Strike Lanes, we enticed patrons to tell us how big their balls were by submitting small, medium, or large donation cards that were promoted by their waitresses. I created a logo for this benefit to include signage and advertising promoting the event.

USA Rugby Championships: Branding

admin — Sun, 15 Nov 2009 16:32:06 +0000

After competing with a number of agencies for the business, I was awarded the opportunity to create event specific T-shirt designs for the 2008 USA Rugby Championships. These collector items were a big hit, and saw the biggest increase in sales in this events history. The T-shirts where sold out on the first day of a three day event.