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copywriter: Martha McPartlin

Ads for the New Balance Love/Hate Campaign.

The Penn State Agricultural department was suffering in their study abroad program. The assignment was to create a poster to entice the Future Farmers of America to study abroad. I created something I felt was memorable and in their voice. The result was the highest enrollment rate the program had seen in five years.

The Penn State School of Music program approached me to create a poster that would hang in high schools, nationally, to recruit young musicians in hopes of boosting enrollment. The assignment was to create a poster with the headline Opening Doors Creating Opportunities, without being specific to any particular family of instruments.