Sugarplum Lane
Branding, design, packaging, and website for a start up jewelry company.


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You are currently browsing the archives for the Branding category. Jul
17
2010
My Alphapets: BrandingMy Alphapets is a business venture I launched with my wife, inspired by the birth of our second child. We offer parents the chance to create a piece unique to their child’s name. While we cater mostly to children…Mom, Dad, Granny or Gramps, if you have a name there is an Alphapet out there for you too! At myalphapets.com our customers will have the luxury of commissioning these characters for their children or all members of their family. We sell Onesies, birth announcements, t-shirts, framed characters and more. In the meantime if you are interested in purchasing an Alphapet for you or your child please contact me at Info@myalphapets.com. For a peek at our other characters please visit us on facebook.
Jul
17
2010
Youth Entrepreneurship and Sustainability: BrandingThe YES Campaign was launched by 1600 delegates from 120 countries at the Alexandria Youth Employment Summit, in Egypt on September 11, 2002. The Alexandria Summit was hosted by the Arab Republic of Egypt and was co-chaired by H.E. Mrs. Suzanne Mubarak, First Lady of Egypt and Hon. William J. Clinton, the 42nd President of the United States.
Jul
17
2010
Ninety Nine Restaurants: Branding, Mobile, WebArt direction and rebranding of the Ninety Nine Restaurants. Agency: Allen & Gerritsen a-g.com Interactive Designers: Matt Kiley, Charlie Guerrero
Nov
23
2009
Bodyco: Branding, Interior DesignNo time, no budget, no way! Ok, this time I made an exception. Bodyco had very little to spend and needed a brand their clients would believe in. The community is taking notice. Only six months after opening, Bodyco was voted “Best Health Club” by readers of North Shore Magazine. Agency: Allen & Gerritsen a-g.com Copywriters: Catherine Sheehan, George Koukkos, Adam Cote
![]() Locker Room: Before ![]() Locker Room: After ![]() Main Gym: Before ![]() Main Gym: After ![]() Main Gym: Before ![]() Main Gym: After
Nov
22
2009
Zildjian: Branding, LogoBranding and naming for a new line of drumsticks by Zildjian. With an extremely tight deadline of 4 days, myself and a team of copywriters completed the naming and logo exploration assignment on time and on budget. Copywriters: Craig Falzone http://craigfalzone.com, Adam Cote
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