Best Buddies: Branding, Logo, Advertising, Promotion

Best Buddies is a nonprofit organization dedicated to establishing a global volunteer movement that creates opportunities for one-to-one friendships, integrated employment and leadership development for people with intellectual and developmental disabilities.

The Best Buddies organization teamed up with Lucky Strike Lanes to solicit donations in support of their cause. The assignment was to create a provocative campaign with the title “How Big are Your Balls?” Reaching a target market appropriate for Lucky Strike Lanes, we enticed patrons to tell us how big their balls were by submitting small, medium, or large donation cards that were promoted by their waitresses.  I created a logo for this benefit to include signage and advertising promoting the event.