Bodyco: Branding, Logo, Identity, Merchandise, Advertising, Web, Interior Design, Local TV
In a market oversaturated by “Big Box” gyms a fitness club startup with an ad budget of $2,000 is outmatched a thousand to one. Bodyco was opening a gym at the height of the recession — a climate that was bringing these behemoth chain gyms to their knees. These challenges presented great opportunities, to be competitive in this market we needed to play by an entirely new set of rules. Instead of building an advertising campaign we focused on building advocates for the Bodyco brand by creating an experience that members had to tell their friends about.
The community is taking notice. Only six months after opening, Bodyco was voted “Best Health Club” by readers of North Shore Magazine.
Agency: Allen & Gerritsen a-g.com
Copywriters: Catherine Sheehan, George Koukkos, Adam Cote
Video Editing: Dave Maloney, Matt Thompson
Locker Room: Before
Locker Room: After
Main Gym: Before
Main Gym: After
Main Gym: Before
Main Gym: After
